Thanksgiving Adult Table and Kids Table: A New College Football Playoff and Bowl System FAQ

The sports world has been throwing me some curve balls over the past week, with my Bears and Illini combining for only 3 fields goals worth of offense, the Lakers trying to tell the public with a straight face that Mike D’Antoni is a “better fit” as a coach for their team than Phil Jackson, and the Marlins just handing over half of their team to the Blue Jays after fleecing Florida’s citizens out of public funds to build a brand new ballpark.  Let’s try to digest what has actually occurred with the new college football playoff system by answering some frequently asked questions:

(1) What exactly is the new playoff and top tier bowl format? – For someone like me that constantly dives into the minutiae of these details, this seems like a basic question, but it’s apparent to me after reading a lot of questions from people out there that the powers that be haven’t really done a good job of explaining how the new postseason format is going to work very clearly to the public.

What we know is that there will be 6 top tier bowls, with 3 of them being “contract bowls” with contractual tie-ins (Rose Bowl with the Big Ten and Pac-12, Sugar Bowl with the SEC and Big 12, and Orange Bowl with the ACC and SEC/Big Ten/Notre Dame) and the other 3 being “host bowls” (likely the Cotton Bowl, Fiesta Bowl and Chick-Fil-A Bowl) that provide “access” slots (the equivalent of at-large bids in today’s BCS system).  The major new news is that the FBS conferences just announced that one of those access slots will be allocated to the highest ranked champion of the conferences that do not have a tie-in with a contract bowl (the Big East, Mountain West, Conference USA, Sun Belt and MAC, who are generally referred to in the media as the “Gang of Five” and I call the “G5″ here).  Over the past month, the powers that be had considered adding a 7th bowl that would match up the top G5 champ against a team from the Big 12 or Pac-12, but the feedback from the marketplace was that such game would not be worth very much.  Thus, the compromise was to incorporate that G5 access into the 6-bowl rotation.

A 4-team playoff will be played within the confines of those 6 bowls, meaning that 2 bowls will be designated as semifinal sites each year and the other 4 bowls are “normal” bowl games.  In a year when a contract bowl is designated as a semifinal, the champions from each conference that it has tie-ins with are guaranteed a spot in one of the host bowls if such conference champ is not a semifinalist.  For example, if the playoff were in effect last year and the Rose Bowl was a semifinal site, Wisconsin, as the Big Ten champion that did not make it to the semifinal, would have an automatic slot in one of the host bowls.  On the flip side, when a contract bowl is not a semifinal, it is guaranteed to have teams from its tie-in conferences no matter where they are ranked.  So, in another example, if the playoff were in effect this year where the Rose Bowl is not a semifinal site and Oregon is the Pac-12 champion and finishes in the top 4, the Rose Bowl would take another Pac-12 team to replace Oregon whether such team is ranked #5 or #50.

The 4-team playoff field will be determined by a selection committee, presumably with at least one representative from each FBS conference.  That selection committee will also determine who receives the at-large host bowl slots and which G5 conference champ is the highest ranked.

(2) How will the revenue be split? – Some of it is very clear while other parts of it is up in the air.  While every conference expects an increase in revenue on an absolute basis, a chosen few are going to receive the lion’s share of the gains.  The contract conferences (Big Ten, Pac-12, SEC, Big 12 and ACC) will retain the media revenue from their respective contract bowls in the years that such bowls are not hosting semifinals.  The Rose Bowl signed a TV contract with ESPN worth $80 million per year.  The Sugar Bowl is believed to be making the same $80 million figure under an ESPN deal finalized today while the Orange Bowl is estimated to be worth $60 million per year.  This means that all of the contract conferences are expected to make $40 million each in the years that their respective contract bowls are “normal” non-semifinal bowl games.  The G5 doesn’t touch this money.

A separate pot that includes the national championship game, semifinals and host bowls has a tentative deal on the table from ESPN worth approximately $475 million to $500 million per year.  This is where the revenue distribution issue gets a bit murkier.  The FBS commissioners have said that a portion of that pot will distributed in the form of fixed annual payments to the various FBS conferences and independents, while another portion will be allocated based upon who actually attains bids to the semifinals and host bowls.  It is unclear how those portions will be split up.  The current understanding regarding the fixed annual payments is that the contract conferences will take the bulk of that money on top of their contract bowl revenue in equal shares among those 5 leagues, with a CBSSports.com report that it would be an overall 80%/20% split with G5 conferences compared to the current 85%/15% split in the current BCS system (although that “give” by the contract conferences is a quite misleading since that doesn’t include contract bowl revenue that the power leagues keep 100% of in the new system yet was shared in the current BCS system, so the net effect is essentially nothing in terms of overall percentage splits).

(3) Is the Big East a winner or loser in all of this? – I’ll give the lawyerly answer here: it depends.  The new G5 access slot to a host bowl has been positioned by a lot of people in the media as a “win” for the Big East*, but whether it’s truly a win is different for each of the members of that conference.

(* Regardless of what anyone thinks about how much the Big East will be worth in the TV and bowl marketplaces going forward, a massive amount of credit has to be given to the league’s new commissioner Mike Aresco for completely managing the media in all aspects on this playoff issue along with the recent Notre Dame defection.  If this announcement were made during John Marinatto’s tenure as Big East commissioner, the news stories would be talking about how the Big East is dead with the loss of an auto-bid as opposed to being anything close to a winner.)

The Big East is really the entity that is most affected by the changes in the postseason system since it went from being an AQ league where its champion was guaranteed a spot in a BCS bowl (the equivalent of a contract conference in the new format) to one where its champ is pooled in with the champs from the other G5 leagues to fight for one spot (the equivalent of a non-AQ conference in the current format).  From that vantage point, it’s very difficult to call the old members of the Big East (Louisville, UConn, Rutgers, Cincinnati and South Florida) as “winners” since this is a clear downgrade.  Even if they make more money in absolute dollars in the new system, they will be behind the power conference teams that they were once grouped with on a relative basis in terms of revenue and access.  The old members of the Big East in the negotiations with the powers that be in the playoff negotiations were basically in the position of Lando Calrissian in The Empire Strikes Back, where Darth Vader told him, “I am altering the deal.  Pray that I don’t alter it any further.”  As a result, the best that you could say for the old members of the Big East was that it could have been worse, where the power conferences might not have provided any dedicated bowl slot to the G5 at all.

On the other hand, the new Big East members (Temple, Central Florida, Houston, SMU, Memphis, San Diego State and Navy) are definitely winners.  They have received an upgrade in top bowl access (albeit not a great of an upgrade as they might have originally anticipated) and will take home multitudes more revenue compared to the current BCS system.  There’s really very little downside for any of them, if only because they could only go up from where they are in the BCS landscape.

In theory, the Big East is in the best position to win this G5 bowl access slot year-to-year since it is the strongest conference of that group from top to bottom.  That being said, I believe that theory only holds true where the Big East champ has the same record as any of the other G5 champs.  The danger for the Big East is not necessarily other conferences passing them by, but simply when another team from one of those conferences has a hot year.  For example, a 1-loss Louisiana Tech team is 1 spot ahead of 1-losss Rutgers and only 1 spot behind 1-loss Louisville in this week’s BCS rankings… and that’s while playing in a WAC league that will no longer be in existence when the new playoff starts in 2014.  That seems to indicate that a 1-loss Louisiana Tech team would definitely jump 2-loss Louisville and Rutgers teams if the new system were in place today (and it’s already virtually dead even with all of them having the same records).  At the same time, even though the Big East conference games will provide its league members with stronger strength of schedule rankings compared to the conferences games in the other G5 leagues, that can be mitigated by the fact that other G5 teams are more willing to take one-and-done guarantee games on the road with power conference teams.  Using Louisiana Tech as an example again, they have stronger BCS computer numbers than both Louisville and Rutgers this year based on playing one excellent SEC team (Texas A&M) and two craptacular Big Ten (Illinois – ugh) and ACC (Virginia) teams in road one-and-done games.  As a result, Big East teams can’t get very comfortable at all about thinking that this G5 slot is always going to go to their league.  That might be true when all records are equal, but if the Big East champ has a worse record than one of the other G5 champs, then it’s a major risk.

(4) What other winners and losers are there? – The other G5 conferences are overall winners since they have managed to obtain better access and revenue compared to the current system despite generally having weaker leagues on the field due to defections with conference realignment.  Of course, lest that you believe that the power conferences have been charitable, the Big Ten and SEC are definitely large winners, as well.  In part of the announcements this week, the champions from the SEC and Big Ten will always play in one of the host bowls if they are not semifinalists instead of the Orange Bowl (which those leagues have a secondary tie-in with shared with Notre Dame).  So, instead of, say, a #5-ranked SEC champ heading to the Orange Bowl when the Sugar Bowl is hosting a semifinal (thereby freeing up a host bowl slot for someone else), that SEC champ will go to one of the host bowls and the Orange Bowl can take another SEC team on top of that.  Jim Delany and Mike Slive definitely pulled a fast one there, particularly when the media seems to intimate that this was some type of concession.

(5) What happens to independents, particularly Notre Dame and BYU? – Independents (excluding Navy who will be joining the Big East in 2015, these currently consist of Notre Dame, BYU and Army and will include conference-less Idaho and New Mexico State next year) do not have any prescribed access to the semifinals and host bowls outside of ranking high enough for the selection committee to choose them for those slots.  However, Notre Dame has a contractual tie-in with the Orange Bowl, so host bowl access would have been gravy to them, anyway.

Most speculation about the impact on independents has centered around whether the new G5 bowl slot will spur BYU to join the Big East.  As I’ve stated in other blog posts, I don’t believe that BYU will end up in the Big East because its interests are much more about providing maximum TV exposure for the football program and the LDS church as a whole, which is exactly what they get now as an independent with an ESPN contract, as opposed to making the most TV money possible.  Now, I do believe that the bowl access situation will give BYU and LDS leaders (never forget that they are intertwined here) something else to chew on, but if you take a step back, you’ll realize that nothing has actually changed for the school in terms of top tier bowl access.  As of today, the only way that BYU can get automatic access to any BCS bowl is to qualify for the national championship game itself, which is practically no different than BYU only gaining automatic access if it qualifies for a semifinal in the new system.  Since BYU chose independence under the current BCS circumstances with virtually no prescribed access at all, no one should assume that the new G5 bowl spot will seriously alter their thinking.  At the end of the day, I continue to believe that Air Force will end up as football school #14 in the Big East while BYU will maintain its independence.

(6)  Any other unusual details? – Well, Sugar Bowl CEO Paul Hoolahan has some loose lips, where he provided some quirky information from the BCS meetings to the Baton Rouge Advocate (h/t to Alan from Baton Rouge):

While the nonplayoff Sugar Bowls will be exclusively between SEC and Big 12 teams, much as the Rose Bowl is exclusively between Big Ten and Pac-12 teams, the semifinals can feature teams from any conference, although if an SEC or Big 12 team is seeded first or second, its game will be in the Sugar Bowl.

********

The rotation for the semifinals is yet to be set. Hoolahan said he did not know which year would be the first for New Orleans to host a playoff game but understood the Sugar Bowl would be paired with the Rose Bowl.

“That way, we’ll have an uninterrupted afternoon and evening of playoff games,” he said. “That’s going to be exciting.”

The first portion of Hoolahan’s info doesn’t surprise me, where the contract bowls would get preferences to host their respective conference partners when they are semifinal games.  It makes complete sense that a #1 or #2-ranked Big Ten or Pac-12 team ought to go to the Rose Bowl if that game happens to be a semifinal site for that particular season.  However, the second portion about how the Sugar Bowl and Rose Bowl would always be semifinal games in the same year is completely perplexing to me.  I understand Hoolahan’s point that the years when both of them are hosting semifinals would make for an exciting New Year’s Day, but the flip side is that there would now be no New Year’s Day semifinals at all in 1 out of every 3 years.  A clear and logical annual setup of 1 host bowl being a semifinal on New Year’s Eve and 1 contract bowl being a semifinal on New Year’s Day seems to be thrown up in the air with this information.  Usually, I’m able to understand the intent and reasoning behind various actions by the powers that be (even if I don’t personally agree with them), but I’m at a loss as to why the commissioners believe that this is a good idea.

All-in-all, there has been a flurry of progress over the past couple of weeks on the playoff front after a long pause in deliberations.  Hopefully, we’ll get some final information about how the semifinal rotation will be set up, confirmation that ESPN will be the television partner, and where the national championship game itself will be played sooner rather than later.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Sports Illustrated)

Federal Agents Mad ‘Cause I’m Flagrant: Seventh BCS Bowl, BlogPoll Ballot, Parlay Picks and Classic Music Video of the Week

To take our minds off of NFL replacement refs (and even as a Bears fan that loathes the Packers with every fiber of my being, I can’t take joy in such an abominable outcome from Monday night’s game), let’s move onto some other news:

(1) Seventh BCS Bowl: Progress for the Little Guys or More Consolidation of Power for the Big Guys? – The powers that be of college football are reportedly going to add a seventh bowl to the top tier of games (widely presumed to consist of the Rose, Cotton, Orange, Sugar, Fiesta and Chick-Fil-A Bowls) that will be a part of the new playoff rotation and host the highest ranked champion of the “non-contract” conferences (the Big East, Conference USA, Mountain West, Sun Belt and MAC). Dennis Dodd of CBSSports.com is reporting that industry sources believe that this new seventh bowl will make approximately $20 million per year in TV money. For the sake of comparison, the Rose Bowl will be receiving $80 million per year and the Please Choose a Freaking Site Already So I Can Stop Calling This the Champions Bowl will likely receive the same.

Whether this new seventh bowl is a good deal for what Dodd calls the “Gang of Five” depends upon what starting point you’re comparing it to. This sounds like progress compared to the prospect of simply a merit-based selection process to the “Access Bowls” that will have at-large slots in the new college football postseason (where the Gang of Five could have been frequently completely shut out of any top tier bowl games). However, it’s worse than the current BCS system for that same group since this is effectively consolidating what has been two separate bowl bids (the Big East champ AQ bid and the top 12 non-AQ conference champ auto bid) into one bowl bid. Dodd’s report also suggests that the Gang of Five champ will be locked into this seventh bowl game (hereinafter referred to as the “Gang of Five Bowl”) as opposed to being rotated around among the other Access Bowls, which means that that power conferences can still take up most (if not all) of the slots in those other games. Essentially, the Gang of Five Bowl looks like a mini-Contract Bowl that will need to find another tie-in instead of selecting from the Access Bowl pool, only that it still will be part of the semifinal rotation. (Dodd suggests that a third or fourth place team from a power conference could be interested in that tie-in, while an AP report says that either the Big 12 or Pac-12 could end up sending a team to this game.)

On paper, the Big East ought to be winning this Gang of Five bowl slot in most seasons, but it’s still quite a fall from a money perspective if Dodd’s financial figures are correct. Currently, the Big East is receiving at least $17 million per year for having an AQ bid in today’s BCS system, which is a figure that will almost certainly go down for the conference if the new Gang of Five Bowl is worth $20 million (as that revenue will need to be split up between the Gang of Five conferences and whichever other conference signs a tie-in). However unlikely it might be that Gang of Five school ends up finishing ranked higher than the Big East champ in the future, it’s still not an iron-clad that the Big East has now (or what the other power conferences continue to have). Once again, this scenario is better than the Armageddon situations facing the Big East a week or two ago, but still a downgrade from the current BCS system for them. We could arguably say the same thing about all of the other Gang of Five conferences. Nearly a year ago, when the playoff was still a dream and the talk was merely about “removing AQ status”, I wrote that it was a matter of semantics and the practical effect would be that the Big East and non-AQ conferences were actually going to be the ones being screwed. For the leagues outside of the Big Ten, SEC, Pac-12, Big 12 and ACC, the destruction of the BCS system was a “be careful for what you wish for” event and now everyone sees why.

(2) BlogPoll Ballot

Frank the Tank’s Slant Ballot – Week 4

Rank	Team	Delta
1	Alabama Crimson Tide	–
2	LSU Tigers	–
3	Florida St. Seminoles	–
4	Oregon Ducks	–
5	Kansas St. Wildcats	–
6	Stanford Cardinal	–
7	Notre Dame Fighting Irish	–
8	Georgia Bulldogs	–
9	South Carolina Gamecocks	–
10	West Virginia Mountaineers	–
11	Ohio St. Buckeyes	–
12	Florida Gators	–
13	Texas Longhorns	–
14	USC Trojans	–
15	TCU Horned Frogs	–
16	Northwestern Wildcats	–
17	Clemson Tigers	–
18	Oklahoma Sooners	–
19	Michigan St. Spartans	–
20	Louisville Cardinals	–
21	Oregon St. Beavers	–
22	Ohio Bobcats	–
23	Louisiana Tech Bulldogs	–
24	Rutgers Scarlet Knights	–
25	Nebraska Cornhuskers	–

SB Nation BlogPoll College Football Top 25 Rankings »

It continues to be ugly for the Big Ten in terms of elite teams. This might be Northwestern’s time to shine with a 1995-esque run to the Rose Bowl.

(3) College Football Parlay Picks (odds from Yahoo! and home teams in CAPS)

WASHINGTON (+6.5) over Stanford – There’s some weird juju going on in Seattle this week. I’ll take the points for the home team in the land of rain and caffeine.

Penn State (PK) over ILLINOIS – I’ve seen many debilitating Illini losses like the one that occurred this past Saturday night against Louisiana Tech over the past 15 years. The most frequent response from the team in that type of situation is to head into a complete tailspin for the rest of the season. Both Ron Turner and Ron Zook could never, ever, ever limit the collateral damage of a bad loss to just a single game, so the deck is stacked against Tim Beckman here. Of course, the postseason ineligibility of Penn State and Ohio State is setting up the Big Ten Leaders Division to have Illinois-Indiana on October 27th become a critical matchup for the conference championship. My apologies in advance to the rest of the college football world.

Ohio State (+3) over MICHIGAN STATE – The Buckeyes are really the only team that could possibly be a factor nationally for the Big Ten at this point… except that they aren’t allowed to win anything. It’s unfortunate for the conference since I believe that Urban Meyer is everything as advertised as a coach.

(4) NFL Parlay Picks (odds from Yahoo! and home teams in CAPS)

Browns (+12.5) over RAVENS – Maybe it’s just me, but this feels like a patented Admiral Ackbar “It’s a trap!!!” game for Baltimore.

RAMS (+3) over Seahawks – Rams are much better competitively than their scores would indicate and, if there’s any justice in the world, there are going to be some karmic repercussions to Seattle here.

Bears (+3) over COWBOYS – I’d feel much better about this game if it was being played at Soldier Field, but it still comes down to a tale of two bad offensive lines and which defense can take the most advantage (and I sincerely believe that the Bears have the edge there).

(5) Classic Music Video of the Week: Mo Money Mo Problems by The Notorious B.I.G. featuring Mase and Puff Daddy

This is one of my favorite songs of any genre of all-time with a video that’s a fantastic time capsule of the late-1990s with its Tiger Woods-Fuzzy Zoeller reference in the intro, shiny jumpsuits and a posthumous appearance by the late Biggie Smalls. Speaking of which, if you ever have a couple of hours to kill on Netflix, you could do worse than checking out Nick Broomfield’s 2002 documentary Biggie and Tupac that sets forth the evidence that former Death Row Records CEO Suge Knight was responsible for the deaths of both Notorious B.I.G. and Tupac Shakur. Broomfield essentially looks and sounds like someone that you would expect to see on BBC World News, so it was quite a scene when he challenges Suge face-to-face in a prison courtyard (which was a sequence that the cameraman was apparently too scared to film, so he kept shooting the sky). Hopefully, the Illini won’t play the same type game that they did last week or else I might be flipping this documentary on pretty quickly.

Enjoy all of the games (and may the White Sox hang on for dear life)!

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

Crazy Like a Fox: Can Anyone Compete with ESPN?

As some of you may know, I’m the father a two-year old twins (a boy and a girl).  At this age, the Walt Disney Company is constantly vacuuming funds out of my wallet.  In the past year alone, I’ve bought Lion King and Toy Story Blu-rays, movies tickets to see The Muppets, a dancing Mickey Mouse (complete with the ability to moonwalk, which is actually pretty sweet), Lion King dolls, Disney Princess books, Disney Princess clothes, Disney Princess purses, Disney Princess stage show tickets, Disney Princess toys and of course the granddaddy of all Disney wallet sucking experiences, a trip to Disney World staying in a Disney hotel complete with a Disney Princess breakfast at Cinderella’s Castle.

For all of the money that people like me spend on Disney toys, movies and theme parks and others that watch TV properties such as ABC and the Disney Channel, the Mickey Mouse-controlled  subsidiary that provides more profit to the company than any other by a massive margin is ESPN.  In fact, it’s not even close.  Currently, ESPN is in close to 100 million households clearing over $5.00 per month from every single one of them in subscriber fees.  This means that ESPN is making around $500 million in revenue per month and $6 billion in revenue per year before even selling a single advertisement.  ESPN isn’t just the most powerful sports network in America.  That would be vastly understating the network’s power.  Here’s the real bottom line: ESPN is the most powerful media and entertainment company in America.  Period.

It’s against this backdrop that we have to analyze the prospects of Fox, NBC/Comcast and, to a lesser extent, CBS becoming viable competitors to ESPN in cable sports world.  Fox has just announced that it is forming a new national cable sports network, NBC/Comcast has rebranded Versus to be the NBC Sports Network, and CBS is trying to turn what was once a college sports-focused channel into a broader sports network.  Certainly, it makes sense for all of them to try to get a piece of ESPN’s cable sports pie.  As I noted here last year, there are three key factors in television viewership today:

1. More old people watch TV than young people*
2. More women watch TV than men
3. More people are using DVRs

(* For TV purposes, “old people” are defined as people older than 49 and “young people” are between 18 and 34 years old.  The only rating that matters for advertisers for a network prime time TV show is what it draws in the age 18-49 demo, while age 18-34 viewers command the greatest premiums.  It doesn’t matter that people older than 49 actually have higher incomes – this is about simple supply and demand, where younger viewers are in shorter supply.)

As a result, the most valuable property on TV on per viewer basis is the program that draws the age 18-34 male that watches it live. This is what sports does more consistently and dependably than anything else on TV, which means that advertisers and cable providers pay a significant premium for sports programs even though their overall viewership numbers (outside of the NFL) generally aren’t that large compared to the average network prime time show or even the movie of the night on TNT or USA.  As a result, ESPN is able to charge the highest monthly subscriber fee of any channel on cable by a significant margin.

The problem is that competing with ESPN is much easier said than done.  Fox and NBC might be spinning their networks as “new competitors” where they just woke up yesterday and realized that ESPN needs some competition, but the reality is that they’ve been trying to compete with ESPN for decades to no avail.  Cablevision created SportsChannel America back in the 1980s, which was a consortium of regional sports networks that bought national TV rights to NHL (in the glorious days when the Norris Division was alive) in attempt to create a competitor to ESPN.  Many of those regional sports networks got bought by Fox in the 1990s, where they tried create a similar type of ESPN competitor by buying national cable rights to properties such as the Big 12 and Pac-12 along with creating studio programs such as “The Best Damn Sports Show”.  That has been done a bit better than the old SportsChannel America, although it’s still been fairly lukewarm and the new national Fox sports network (dubbed “Fox Sports 1”) appears to be simply a vehicle to put air the national rights that it already has on a coast-to-coast network as opposed to through regional networks.  In the meantime, NBC Sports Network has been in existence for quite awhile, with it initially being called the Outdoor Life Network.  Comcast already attempted to rebrand the channel as Versus several years ago in order to try to position itself as a direct ESPN competitor, and it’s now doing a rebranding again with its recent purchase of NBC.

So, when I see sports fans that are exasperated with ESPN (for good reason)* cheering the prospects that someone is finally competing with the Worldwide Leader, the problem is that they’re falling for the spin that these companies are just starting from scratch with something brand new.  It’s simply not the case.  The core problem for any network that wants to compete with ESPN is the lack of access to what I call “Tier 1″ content, which I would consider to be the NFL, Major League Baseball, NBA, SEC and Big Ten.  These are the properties that a network can use as tent poles to drive casual sports fans to flip over.  “Tier 2″ content would be the other major college conferences, the NHL and the elite levels of golf, tennis and soccer, while “Tier 3″ is everything else.  A network can fill airtime with Tier 2 and Tier 3 content, but can’t rely on that programming alone to break through to legitimately compete with ESPN.

(* Note that I’ll always consider this blog to be a Deadspin baby, as I was in one of the early sets of commenters on that site due to the graciousness of former editor and fellow Illinois alum Will Leitch.  That original commenter group ended up spawning a whole bunch of blogs with much wider reach than this one, such as Kissing Suzy Kolber and With Leather.  The point is that I’m well-schooled in the lampooning of ESPN, culminating in what is quite possibly the funniest story that I’ve encountered in all of the years of writing this blog: the comically insensitive ESPN college basketball commercial casting call that was real.  I still laugh my ass off at that one.  So, this post is not a defense of ESPN in terms of its editorial and promotional practices, which can be nauseating at times.  However, ESPN is absolutely the best run media organization in the country when it comes to the business side.  That side of the equation should be unquestioned.)

NBC Sports Network has been able to get Tier 2 and Tier 3 content, but nothing at the Tier 1 level (which has been the case for many years).  As a result, the ratings lately have been nothing less than horrible.  Viewership during the first quarter of 2012 for NBC Sports Network is down 22% compared to the same period last year and is actually at its worst levels since 2004, when it was still the Outdoor Life Network (meaning that the ratings this quarter right after the NBC re-branding are worse than at any point when the network was called Versus).  Even worse is the rating in the target demo.  Remember when I noted above that the whole reason why sports networks get a premium is that they are supposed to draw age 18-34 males?  NBC Sports Network’s rating in that demo was 0.4 this past quarter.  By comparison, Lifetime (yes, Lifetime) had a 0.5 in that demo.  There’s no good way to spin those figures.

Fox has a better stable of sports rights to draw from with the Pac-12, Big 12 and international soccer rights such as the English Premier League and Champions League.  However, that’s still a limited amount of content to power an all-sports network that’s aiming to draw a broad audience (not just niche fans) on par with ESPN.  Fox still doesn’t have any Tier 1 tent poles.

In theory, NBC/Comcast and Fox could overcome these disadvantages by simply bidding more for Tier 1 content than ESPN.  That sounds logical, but it’s not quite as easy in practice.  First, there’s not much Tier 1 content available.  The NFL decided to grant its own NFL Network a full season Thursday Night Football package, which means that the biggest potential tent pole of all is now off the table.  The Major League Baseball package will come up for bid likely later this year (the current deals run through 2013), while the NBA and Big Ten will have their packages opened up in about 3 years (with their respective current deals ending in 2016).  The SEC is locked up through the mid-2020s.  That’s not very much out there and even if a network can get one of those packages, that can only take it so far.  A viable ESPN competitor really needs 2 or more of those packages.

That gets to the second point, which is that the Tier 1 content leagues like being around other Tier 1 content leagues.  As much as we believe that sports leagues will simply take the most money no matter who it comes from, the Tier 1 entities aren’t very interested in being pioneers on an upstart network (unless they actually own that upstart network a la the NFL Network or the Big Ten Network).  It’s no different than really wealthy people generally preferring to buy houses in neighborhoods with other really wealthy people instead of going to a place where they’d clearly be the wealthiest people on the block.  During a panel of top sports media executives at the recent MIT Sloan Sports Analytics Conference*, this was called “optimization instead of maximization”, meaning that sports leagues aim to optimize their media audiences and not necessarily maximize revenue.  That might sound like MBA speak gobbley gook, but it’s really just a newfangled way of saying, “Don’t kill the golden goose”.   For instance, the NFL could theoretically make the most money by keeping all of its games for the NFL Network and effectively charge whatever it wants for the channel, which cable providers would almost certainly have to pay.  The Big Ten could do the same by sending all of its games to the Big Ten Network.  However, neither entity wants to do that because that’s taking short-term revenue at the expense of long-term viability.  The Tier 1 sports leagues got to that position because they are able to combine a passionate core fan base with interest from casual sports fans.  League-owned networks and lower distribution channels can still draw the passionate core fan base, but the casual fan segment won’t move over and will deteriorate over time.

(* I highly recommend watching this panel discussion that features the presidents of ESPN, Fox Sports, NBC Sports, NFL Media and MLB Media.  They go through a whole slew of issues, including rising TV sports rights fees, the impact of Internet streaming and on-demand viewing, league-owned networks and cable chord cutting.)

That’s really the toughest part of competing with ESPN: it provides the best platform by far for drawing casual fans, which is what the Tier 1 content providers need.  The interesting thing is that the only successful cable bidder for Tier 1 content outside of ESPN and the league-owned networks has been Turner with the NBA (TNT), MLB (TBS) and NCAA Tournament (TNT, TBS and truTV).  That’s notable because TNT and TBS are not sports networks and are instead positioned as broad-based general interest channels that are the cable equivalents of the Big Four (ABC/CBS/NBC/Fox) over-the-air networks.  This means that TNT and TBS are able to draw in casual TV viewers in a way that, say, NBC Sports Network can’t, meaning that they are much more palatable to Tier 1 leagues.

As a result, the most realistic competitors to ESPN aren’t other all-sports networks, but rather the broad interest cable channels that draw high ratings such as USA (owned by NBC/Comcast) and FX (owned by Fox) alongside Turner’s TBS and TNT.  At least that’s how I’d approach it if I were running NBC Sports or Fox Sports.  It would take many years for an all-sports network to get the critical mass of content on par with ESPN2, much less the ESPN mothership, and that’s assuming that such network wins every competitive bid for Tier 1 and Tier 2 content until the end of this decade.  That’s simply a losing battle.  However, TBS and TNT have shown that they can make a dent on ESPN’s chokehold over cable sports rights and have been rewarded with higher rights fees as a result.  They are able to incorporate Tier 1 sports into their other entertainment programming that draw high ratings, which means that they are getting casual fans (not just the hard core fans) to tune in.  My belief is that it would be easier to sell rate increases for USA and FX adding on premier sporting events than to try to get brand new rights fees for separate new sports networks.  I don’t blame NBC/Comcast and Fox for trying their current all-sports plans because those ESPN-type rights fees are so enticing, but I think that in a few years, they’ll end up retreating and focus on beefing up the sports content on their general interest networks instead.  That’s where they can draw out value that ESPN isn’t able to provide.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from American Progress)

Sports Data From Nielsen: TV Viewership for College Conferences and Pro Sports Social Media Buzz

This blog has been a hub of activity for conference realignment discussion and other issues in the business of sports for the past couple of years, but it has sometimes been difficult to get quantitative data to back up what many of us observe qualitatively (such as the popularity of fan bases and conferences).  So, the following presentation direct from Nielsen (the TV ratings firm) about the 2011 sports year provides a treasure trove of previously unknown (at least to me) and fascinating statistics about pro and college sports TV viewership, social networking buzz and ad spending:

State of the Media 2011 Year in Sports

This slide presentation was uploaded by ceobroadband at slideshare.net.  Nielsen analyzed everything from the four major pro sports leagues to the rising viewership of the English Premier League in the US, so there’s something here for every type of sports fan.  It’s key that this analysis is coming directly from Nielsen itself, whereas a lot of other viewership figures that get reported these days come from leagues, conferences and TV networks themselves and are spun to put them in the most favorable light.  As a result, the slide presentation is about as unbiased as you can reasonably get on the subject matters at hand.

One of the more interesting charts is on slide 4, where Nielsen tracked the social media buzz for the major pro sports leagues over the course of 2011 and news events where activity spiked on Twitter and Facebook.  Major League Baseball can’t be happy to see social networking mentions hover around the NHL’s numbers and its 7-game World Series last year didn’t produce a real spike in activity compared to the NBA Finals.  I’m not surprised by the fact that the NBA has more social networking buzz compared to MLB since the basketball league’s fan base skews younger, but I didn’t expect baseball to be on the social media level of hockey.  (Note that there’s no point in comparing any other sport to the NFL in America: pro football blows everything else away on every metric.  The only discussion is about who can take second place.)

For college sports fans, slide 9 presents some extremely pertinent information that few of us have seen before: the average TV viewer numbers per game for each of the 6 power conferences for both football and basketball.  With so many issues in college sports, such as conference realignment and a football playoff, driven by television money, these viewership figures are enlightening (and surprising in some cases).

Here are the average football viewership totals by conference according to Nielsen:1. SEC – 4,447,000
2. Big Ten – 3,267,000
3. ACC – 2,650,000
4. Big 12 – 2,347,000
5. Pac-12 – 2,108,000
6. Big East – 1,884,000

Here are the average basketball viewership totals by conference according to Nielsen:1. Big Ten – 1,496,000
2. ACC – 1,247,000
3. SEC – 1,222,000
4. Big 12 – 1,069,000
5. Big East – 1,049,000
6. Pac-12 – 783,000

Some takeaways from those figures:

A. The Big Ten and SEC deserve every penny that they receive and then some – The readers of this blog probably aren’t surprised by the football viewership numbers, but the proverbial icing on the cake is how strong both of them are in basketball.  ACC alum Scott Van Pelt of ESPN once said, “Watching Big Ten basketball is like watching fat people have sex.”  Well, the Big Ten even tops the vaunted the ACC in basketball viewership and it’s by a fairly healthy margin.

B. The ACC has an undervalued TV contract – The flip side of the Big Ten and SEC analysis above is that while the ACC’s basketball viewership strength isn’t unexpected, the much maligned football side actually has strong TV numbers.  If you take a step back for a moment, it makes sense.  Florida State and Miami continue to be great national TV draws (even when they’re down) and schools such as Virginia Tech bring in large state markets.

C.  Pac-12 Commissioner Larry Scott can sell ice cubs to Eskimos – The viewership numbers for the Pac-12 in both football and basketball indicate that they shouldn’t be in the vicinity of the ACC and Big 12 TV contracts, much less currently above the Big Ten and SEC.  The football numbers might be a little lower compared to a normal season with USC having the scarlet letter of not being able to go to a bowl this year, but one would think that some of that would have been countered by strong Stanford and Oregon teams.  Meanwhile, the basketball numbers are just awful – the Pac-12 definitely needs UCLA to resuscitate itself to be viable nationally.  The Pac-12 presidents ought to give Larry Scott a lifetime contract with the TV dollars that he’s pulled from ESPN and Fox.

D.  Big East basketball is a weaker draw than expected – No one should be surprised by the weak Big East football numbers.  However, the basketball and large market-centric side of the league actually had fewer hoops viewers than any of the power conferences except for the Pac-12, which doesn’t bode well with the league losing the strong draws of Syracuse, Pitt and West Virginia.  The Big East was also widely acknowledged as the top conference in basketball last year, so the league was at its competitive peak in the post-2003 ACC raid era.  This gives credence to the argument that large media markets in and of themselves don’t matter as much as large and rabid fan bases that draw in statewide audiences.

E.  The Big 12 is appropriately valued – For all of the dysfunction of the Big 12, it might be the one conference whose TV contracts are actually in line with their viewership numbers.  The Big 12 is ranked #4 among the power conferences for both football and basketball and the likelihood is that it will end up as the #4 conference in TV dollars after the Big Ten, Pac-12 and SEC when all is said and done.

There’s lots of other data to chew on here that I may examine in future posts, but for now, the college conference viewership breakdown is something that I haven’t seen before and puts some quantitative backup to what we have speculated was behind conference realignment moves.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Slides from slideshare.net)

Pro Sports Realignment Overview

With school being out for the summer and commencement speeches (like this one from Conan O’Brien at Dartmouth) over, let’s take a quick look at possible pro sports franchise moves since all of the leagues have some potential realignment scenarios. I have a few key guidelines:

(1) Contraction is not a realistic option – Contraction is a popular proposal among columnists, bloggers and message board people since all of the leagues other than the NFL would probably be much more competitive top-to-bottom by dropping a franchise or 2 or 6. However, there’s a reason why no team has been eliminated in nearly 4 decades: when owners have been given the option of either (A) paying out hundreds of millions of dollars to dissolve a franchise or (B) collecting hundreds of millions dollars in franchise relocation fees and using those moves as examples of threats to get brand new stadiums for their own teams, they’ve logically chosen option B every single time. As a result, I will assume that any franchise that isn’t doing well would need to be moved as opposed to contracted.

(2) Favorable stadium deals trump markets – In a world where the NFL has a team in Jacksonville but not in Los Angeles, it’s clear that having the “right” stadium in place is more important than even market size to pro sports owners. As much as Seattle should never have lost the Sonics and deserves another NBA team, Key Arena has been deemed unacceptable due to its lack of revenue-generating suites (whether fairly or not) and, therefore, Seattle won’t be a viable market for the NBA or NHL until they get concrete new stadium plans into place. Outside of the NFL (where LA is still priority #1), I will only look at markets that have “acceptable” stadiums in place.

(3) Less is more – Much like college conference realignment, where our imaginations ran wild with various configurations and proposals but ultimately ended up with much more subdued changes, radical realignments to the pro sports leagues are very unlikely. The fewer teams switching leagues, conferences and/or divisions, the better.

With those guidelines in mind, here are my thoughts:

MAJOR LEAGUE BASEBALL

There’s been a lot of talk lately about MLB realignment ranging from a simple move of one National League team to the American League to scrapping divisions altogether. One of the issues with baseball is that the owners actually have veto power over whether their own teams move leagues or divisions, which means that no one can be forced to move against their will. Another issue is that no NL franchise is going to willingly move to the AL unless it gets placed in the AL East, where it would receive a bunch of seat-filling dates with the Yankees and Red Sox. The cornerstone franchises in the NL Central (Cubs and Cardinals) and, to a lesser extent, the NL West (Dodgers and Giants) are significantly greater attendance draws than their counterparts in the AL such as the White Sox, Angels and A’s (and I say this as a massive White Sox fan). That’s why the Brewers ran to the NL Central as quickly as possible when they received the opportunity – they get to enjoy sellout a dozen or more sellout crowds from traveling Cubs and Cards fans that never came when they were playing the White Sox and Twins.

This is where the prospect of the Astros moving to the AL West makes a lot of sense. They’re going through an ownership change that needs to be approved by MLB, which means that this is a rare opportunity to force realignment by making such approval conditioned upon a league switch. The Astros likely would never have agreed to switch leagues on their own, but a new owner that’s trying to get into the MLB club is going to have to acquiesce to the iron-fisted demands of Bud Selig. Look at what Selig just did to Frank McCourt and the Dodgers. Bud might as well be sporting a “Thug Life” tattoo.

NHL HOCKEY

NHL realignment is also on the radar with the impending move of the Thrashers franchise from Atlanta to Winnipeg. It appears that the Thrashers (or hopefully the Jets) will end up staying in the Southeast Division of the Eastern Conference for next season, which makes some sense as it gives the Phoenix Coyotes another year to figure out whether they’re staying in that market and the league wouldn’t want to realign two years in a row.

What I was a bit surprised about was seeing how much the Red Wings and their fans seem to be pushing for (AKA whining about) switching conferences because they were supposedly promised by Gary Bettman first dibs on a move to the East back in the 1990s. (Apologies to the generally level-headed Wings fans that read this blog. All of you guys are OK.) First of all, why anyone would believe a thing Gary Bettman says about anything (especially something from nearly 2 decades ago) is beyond me. Second, the Red Wings presumably don’t want to move to the Southeast Division (as it appears that their goal is to reunite with Toronto in the Northeast Division), which means that the NHL would have to switch around a whole number of teams in the Eastern divisions (including possibly marquee franchises like the Bruins and Penguins) in order to make that happen. Why would the Penguins agree to be separated from the Flyers or the Bruins from the Canadiens to accommodate the Wings? Detroit moving conferences is the most logistically messy option out there. Third, switching the Red Wings to the East would mean 5 of the Original Six franchises would be in that conference along with breaking up the team’s rivalry with the Blackhawks. I know that a lot of Wings fans seem to think that reviving the Maple Leafs rivalry is more important (maybe absence makes the heart grow fonder or, more likely, there’s a denial of this self-evident truth), but let’s look at it from an NHL business perspective. The East is already receives a disproportionate share of TV coverage because it has 4 of the Original Six franchises plus 2 other marquee franchises in Philadelphia and Pittsburgh and currently another superstar in Washington (Alex Ovechkin). The NHL is almost solely dependent upon the Red Wings and Blackhawks for national TV drawing power in the West. Is the NHL seriously going to let the revitalized Chicago market sit out on an island when the Blackhawks franchise helped the league get the highest Stanley Cup Finals TV ratings in the last 4 decades? And forgetting about the Blackhawks (as one may argue that my status as a Hawks fan causes me to be biased), but why on Earth would the other franchises in the West let the Wings move? That would be like the Western Conference teams in the NBA allowing the Lakers to leave for the East in terms of attendance and TV ratings. It simply doesn’t make any business sense for any of them. Finally, there’s already one franchise located further east than Detroit in the Eastern Time Zone (Columbus) and another that’s much more geographically suited to be in the Southeast Division (Nashville), albeit in the Central Time Zone. There’s no reason why moving Detroit, which would cause a massive domino realignment of the entire Eastern Conference, makes more sense than simply plugging Columbus or Nashville in the Southeast without any other repercussions.

Therefore, going with the “less is more” mantra and assuming that the Coyotes work out some type of deal with Glendale where they don’t end up moving, I believe the best switch is simply slotting Nashville into the Southeast Division, putting Minnesota in the Central Division and sending Winnipeg to the Northwest Division. While Nashville is located in the Central Time Zone, the Predators are simply much more of a regional fit with the other Southeast teams (and geographic rivalries are arguably more important in hockey than any other sport). It also makes more sense from a regional rivalry standpoint to keep Columbus with the other Midwestern teams in the Central Division. I personally like the prospect of a semi-recreation of the old Norris Division with Chicago, Detroit, St. Louis and Minnesota. It would be nice if Toronto could switch back to the West so that there would be 3 Original Six teams in each conference again, but much like the desirability of the NL over the AL (outside of the AL East), none of the Eastern Conference teams would willingly move to the West barring an actual franchise move (like the Thrashers situation).

NBA BASKETBALL

The Sacramento Kings are the current threat to move markets if they don’t end up with a new stadium deal to replace ARCO Arena. Sacramento mayor (and former NBA star) Kevin Johnson has a proposal on the table for a new arena for that market, but with the long track record of aggressive stadium plans falling apart in California over the past decade, I wouldn’t bet on any groundbreakings there. While I’m personally not a huge fan of the LA market getting a third NBA team if the Kings ultimately move to Anaheim, I can see how it could financially work since drawing from Orange County alone (not to mention the San Diego market directly adjacent to it to the south) is more than enough of a population base to support a franchise. Add in the more valuable suite situation at the Honda Center and MUCH higher potential TV rights and it looks like a strong financial deal for the Kings by heading to Anaheim. The only caveat is that this would bail out the Maloof brothers, who don’t deserve it.

I’m a firm believer than an NBA franchise would make a killing in Las Vegas with its high-roller culture, yet that’s another market that can’t ever seem to get a concrete arena deal into place. Kansas City, on the other hand, has a beautiful state-of-the-art arena (the Sprint Center) ready-to-go without a regular major pro sports league tenant. That market seems to make a lot of sense for a franchise like the Hornets to move to if they decide to leave New Orleans. The Hornets were already struggling financially prior to Hurricane Katrina, but David Stern was committed to staying in that market in the wake of that disaster. After witnessing terrible attendance even with a great superstar in Chris Paul playing there, it seems that the NBA simply is not going to work in New Orleans.

The NBA Western Conference divisions are probably the screwiest of any of the 4 major pro sports leagues at this point where a larger realignment would be justified, yet it’s tough since, as we’ve seen in other leagues, you’re not going to get a franchise like the Bulls to willingly move from the East to the West. Sacramento moving to Anaheim wouldn’t require any type of change to the Pacific Division. However, if the Hornets move to Kansas City, I’d put Oklahoma City into the Southwest Division and move the new KC Hornets to the Northwest. It’s not that pretty, but that at least continues to provide Minnesota with a Central Time Zone mate and OKC gets to be with its natural geographic counterparts in Texas.

NFL FOOTBALL

The franchise that should move is the Jacksonville Jaguars. They’re in a small market that has to compete with 2 other NFL franchises in its home state (Buccaneers and Dolphins) and the fan base is apathetic. However, the Jags have a stadium lease deal that essentially handcuffs them to their market until 2029. There’s also been talk about the Vikings moving if they don’t a new stadium, but my feeling is that the political willpower will be there to push that through. The NFL letting them move would be almost Browns-like and I doubt the league lets that happen again. As a result, the Chargers and Raiders are much more likely candidates to move to the goldmine of Los Angeles (assuming that there’s a stadium deal, which is a dangerous assumption even though this latest downtown proposal next to the Staples Center looks perfect). There’s also a possibility of the return of the Rams, who can leave St. Louis in 2014 if the Edward Jones Dome isn’t renovated. Personally, I think the Raiders are best-suited for LA, as they have some history there (today was a good day, Ice Cube), the AFC would benefit more than the NFC in having an LA franchise (as the NFC already has the top team in the New York market plus Chicago, Dallas, Philadelphia and Washington, which results in Fox paying $90 million per year more for the NFC TV package compared to the CBS AFC TV package) and the San Francisco Bay Area might be the most overrated place to locate a pro franchise in the country. Don’t get me wrong – I think the Bay Area is fantastic and Napa Valley is on my retirement locale short-list. However, I’m continuously perplexed as to how many proposals that I’ve seen to move additional NBA and NHL teams to that market (Larry Ellison’s recent bid to bring the Hornets to San Jose, for example) when they’ve only proven to support the 49ers and Giants (and only after they built a ballpark that’s as much of an attraction as the team itself). A strong sports fan culture just doesn’t exist there and the Raiders should have never moved back to Oakland. Regardless, a Raiders, Chargers or Rams move to LA would be easy enough for the NFL and wouldn’t require any division switches (as they are all currently in one of the western divisions). The Vikings moving to LA would likely require the Rams to move into the NFC North, while a Jaguars relocation would kick the Chiefs to the AFC South (which would be sad considering the history that Kansas City has with the other AFC West teams, but ultimately necessary).

We’ve had a relatively long period of stability in the pro sports world with only the Sonics and Thrashers having moved within the past 5 years. The combination of a weak economy, a more cautious electorate regarding publicly-financed stadiums and a gaping NFL hole in LA is going to put that stability to the test in the near-future.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Nacho Donut)

What American Idol Viewers Show Us About Rising TV Sports Contracts

The Big 12 lost one of the best national TV draws in college football (Nebraska), the most popular college team in its largest and fastest-growing market outside of the state of Texas (Colorado) and its conference championship… and then signs a contract for a 350% increase for its second tier cable football rights with Fox.  Did Rupert Murdoch suddenly feel the need to go on a shopping free now that he doesn’t have to pay Glenn Beck anymore?  Is Dan Beebe getting a G5 and a pile of money so that Fox can cash in an insurance policy on Iowa State?  What gives?  Well, let’s take a look at some demographic shifts of the overall TV audience, how it has affected Fox’s most important property, American Idol, and how all of this explains why sports TV rights fees are generally going through the roof right now.

There are three massive changes to television over the past 5 years (and such changes are accelerating):

(1) More Old People Watch TV Than Young People – If you know anything about TV advertising, the overall Nielsen rating that a lot of networks like to trump in press releases is completely irrelevant.  The fact that CBS is the #1 watched TV network overall with top overall-rated shows in several categories has little bearing on what they are able to charge in terms of advertising rates.  Instead, the Nielsen number that really matters is what a show draws in the Age 18-49 demographic and, increasingly, the Age 18-34 demographic.  Historically, this emphasis on younger viewers has been justified with notions that older people are less likely to switch brands or purchase high-end products.  However, that really isn’t true anymore, as people over 50 generally have higher incomes and have shown to have more discretionary spending than their younger counterparts.

Now, the reasoning is a bit different: younger viewers are simply scarcer, therefore advertisers pay a premium to reach them.  Even though older viewers actually have more spending power than younger viewers, those older viewers watch more TV overall and can be reached throughout the day by placing ads on less expensive shows.

The difference between what advertisers will pay for a younger audience versus an older audience is massive – more massive than you probably could have ever guessed.  TVbythenumbers recently compared the ad rates for NCIS (which draws the largest overall audience of any scripted show on TV) and Glee.  It found that even though NCIS had 82% more overall viewers, the fact that Glee had 15% more viewers in the Age 18-49 demo and 92% more viewers in the Age 18-34 demo meant that Glee was able to charge 80% more than NCIS for every 30-second commercial spot.  It basically shows that viewers over 50 are effectively worthless from an advertising standpoint (and even viewers over 35 aren’t worth that much).  You can find a lot of shows that draw in the typical viewer of NCIS (even if that particular show brings in the most of them outright), while there are very few shows that bring in the demo that Glee delivers.  (For what it’s worth, I’m the type of person that enjoys dramas with deep and complex themes with subtle acting that doesn’t beat you over the head with blatant messages.  I can’t think of any show that provides less of what I’m looking for than Glee.)

With that type of advertising rate disparity, TV networks (both broadcast and cable) are continuously on the search for programming that attracts those younger viewers.

(2) More Women Watch TV Than Men – Here’s a fairly shocking statistic: out of the 63 prime time shows that were on the 5 major broadcast networks (for the purposes of this discussion, The CW gets counted as a “major network”) during the 2009-10 season, only 6 drew more male viewers than female viewers.  6 out of 63.  Three of those shows (The Simpsons, Family Guy and The Cleveland Show) are part of the Sunday night Fox comedy bloc that gets a lead-in from NFL games for half of the season.  Another one of those shows (24) is no longer on the air, a different one (Fringe) has been moved to a low-rated Friday night time slot and the last one (Chuck) has been on the cancellation watch list for a couple of years.  If you’ve ever wondered why ABC keeps churning out shrill high-budget prime time soap operas from Shonda Rhimes, there’s your answer.

Simply put, the TV networks are badly in need of a sausage fest and can’t seem to create any.

(3) More People Are Using DVRs – Nielsen recently reported that DVRs are in 38% of all U.S. households as of September 2010, exhibiting extremely rapid growth as that number stood at less than 5% in 2006.  Those users of DVRs are also younger and more affluent than the average television viewer.  While Nielsen argues that DVR users still watch commercials in decent numbers, the reality of it is that the attraction of the DVR is to be able to skip those ads (cutting down an hour-long show with commercials into around a 40-minute show without them).  As DVR penetration continues to grow (and frankly, I thought that current 38% number seemed fairly low), more and more people are going to be avoiding commercials like the plague.

These changes in who watches TV and how they watch it has had some fairly interesting implications in pop culture.  For instance, a couple of weeks ago, the American Idol audience shockingly voted off (or more accurately, did not vote enough for) widely-perceived front-runner Pia Toscano, meaning that she placed ninth and had a shorter run on Fox than The Heights.  It was enough to make J-Lo start crying uncontrollably while Steven Tyler rose from his crypt and started bashing America’s passion.  Now, seeing that Pia was clearly the top pure singer while also being the best-looking of the competitors, that typically indicates a Charlie Sheen bi-winning combination.  However, when looking at the demographics for American Idol, it reflects general TV viewing trends: its audience is getting older and skewing much more to the female side.  My impression is that these older women prefer the John Mayer soulful acoustic guitar-types as opposed to the hot young divas, which is the main reason why (1) soulful acoustic guitar-types have won American Idol for the past two seasons, (2)  5 out of the last 6 American Idol winners were male and (3) only 2 American Idol contestants left on this year’s show out of 8 are female (rose jacket Rod Stewart copy Paul McDonald became the first male eliminated since the initial public vote cutdown to the top 13).

What American Idol has going for it, though, is that people still generally watch it live.  In the latest week where figures are available, only 9% of American Idol Wednesday viewers watched it on DVR compared to 29% of the viewers of Modern Family and 28% of the viewers of Grey’s Anatomy.  Add in that it still draws a fairly good percentage of the younger demographics compared to most shows on television and it is a complete ratings cash cow for Fox.  Last year, American Idol was able to charge over three times as much per 30-second ad spot compared to Dancing with the Stars, the latter of which actually draws a higher number of total viewers but a lower number in the Age 18-49 demo.

So, when looking at how the TV audience has shifted, it has become clear what type of program obtains a premium greater than any other: the program that draws the age 18-34 male that watches it live.

Let’s take me as an example of the target demo.  I’m a professional 33-year old male that’s about a loyal to TV shows as Antonio Cromartie, can count on one hand the number of scripted TV shows that I watch regularly, and will purposely watch all of such shows on my DVR in order to avoid a single moment of watching any commercials.  I don’t know about you, but I put my DVR right next to food and water on Maslow’s hierarchy of needs.  The catch, though, is that I watch a lot of sports.  Even better, I actually watch them live with commercials.  There is no better vehicle to draw me, a member of the most valuable demographic of all (the male under 35), than sports… and there are tons of people like me in that respect.

Dennis Dodds, who has his own excellent write-up on theories on why sports TV rights are rising, stated the following:

Sports have become one of the safest and highest-grossing buys for media companies. There are no coked-up, petulant stars to deal with. Well, at least not a lot of them. The only “winning” is done on the field. Sports are somewhat cheap to produce.  Sports are true reality television, almost immune to being DVRed. Advertisers love that. There is a built-in following whose interest doesn’t wane with time. Even the strongest TV series are canceled. Try taking Alabama-Auburn off the air.

The success rate of new scripted TV shows has become abysmal – ABC may end up not renewing any of its new shows from this season.  In contrast, sports programs are considered to have “high floors” – ratings may not necessarily go through the roof for every single game, but there’s always a good base of viewers , that base includes a lot of members of the most valuable demo, and those viewers watch it live.  The Nielsen DVR report linked above stated that sports and news programs are watched on DVRs the least of any TV categories.

Sports programming also skews toward the younger demographic than the average show on TV.  During the week that ended April 10th, the only shows in the top 10 of the overall ratings that had more than 30% of their audiences under the age of 50 were the two editions of American Idol (approximately 40%) and the NCAA Tournament National Championship Game (47%).  This is consistent with the demographics for other major postseason sporting events, where the World Series, NBA Finals, BCS bowls and NFL postseason last year all had more than 40% of their respective audiences in the Age 18-49 demo.  (Note that if you were able to buy stock in a league, you ought to bet on the NBA.  It’s the only major sports property that draws over 50% of its audience from the 18-49 demo as well as being the most popular in the growing minority populations just using last year’s figures.  With the NBA now having legit contending teams in New York, Chicago, Boston and Los Angeles along with the Miami superteam, the viewership numbers have been record-setting this season across all of its platforms of ABC, ESPN and TNT.)

Does this necessarily mean that all sports rights fees will necessarily rise at such dramatic rates?  The Pac-12 is looking for even a better deal than the Big 12 (you can count me in as someone that’s more skeptical that they’ll hit those numbers) and the Big East is looking at a possible tripling of its current rights fees.  One ongoing negotiation that may be a better indicator of where rights fees might go for those two conferences is for the NHL, which is a league whose current deal was signed when it was at rock bottom in terms of popularity, has had a resurgence in a couple of key markets (Chicago and Boston), but still largely has a regional as opposed to a national fan base.  The NHL is looking for a substantial increase of around 2.5 times the current deal with Comcast/NBC most likely being retained as the broadcasting partner.

A rising tide lifts all ships in an outright manner, but where the conferences sit relatively each other will likely remain the same: the SEC and Big Ten at the top, the ACC, Big 12 and Pac-12 in the next tier, the Big East at the next level, and then everyone else.  Similarly at the pro level, the NFL stands alone at the top, NBA and Major League Baseball are in the next tier, and the NHL will be behind them.  Still, the circumstances are good for all sports entities.  While the rise of Internet streaming and mobile devices are going to complicate matters for sports leagues to continue cashing in on cable dollars over the next decade, they’re all getting the benefit of a revenue boom today.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Huffington Post)

Frank the Tank’s Slant on Twitter

I apologize for the lack of blog posts over the past month as my family and work obligations have been impeding on my ability to write pithy comments about the Bulls’ obsessive need to draft more tweener forwards.  (That being said, I haven’t really missed writing about the White Sox and the general awfulness of Chicago baseball this summer.)  The full-length posts will soon return, but in the meantime, feel free to follow Frank the Tank’s Slant on Twitter as I’m more able to squeeze in some 140 character thoughts these days with my new iPhone.  This is a public page (so you can read my musings regardless of whether you have a Twitter account or not) where the types of content will essentially mirror what’s seen on the blog (meaning that I won’t be boring you with inane details about the contents of my cat’s lunch even though I might find such Tweets personally amusing) – microblogging, as the digerati like to say.  So, check out the Tweets and have a great Fourth of July weekend!

The Prodigal Franchise Returns

If you haven’t spent much time in Chicago, it’s almost impossible to understand how shocking it is to witness how quickly the Blackhawks franchise has been resurrected.  Apologies for another Bill Simmons reference, but I recall how he stated that the Patriots were the “Fredo” of the Boston sports scene almost all of his life, which in turn made their rise as a dynastic power in the NFL this past decade more flabbergasting than the fact that Red Sox have won two World Series in a four-year period.  Well, the Blackhawks weren’t even at the Fredo level for the last three decades in Chicago sports – they were more like the horse’s head in the bed.  From before the time I was born, the Blackhawks organization did everything possible to beat down its fans and thereby preventing the team to draw new followers.  The late franchise owner Bill Wirtz spurred the third most letters from ESPN viewers voting for the worst owner in all of sports (along with providing ammunition to The Worldwide Wide Leader to name the Hawks as its hockey representative to challenge the Clippers as the worst franchise in sports) and it was well deserved – even in a town that has rarely had sports owners that have befitted its major media market size, he stood out in terms of ineptitude and penny-pinching.  Most famously, Wirtz blacked out all the team’s home games on television in Chicago area with the stubborn belief that it was for the protection of its season ticketholders.  Of course, he ignored the Cubs and Bulls in the very same city leverage television exposure to build up wide-ranging fan bases, thereby allowing those teams to play to capacity crowds even when they’re playing horribly.  At the same time, in the early-90s, when the Blackhawks had a stable of young stars like Jeremy Roenick and Ed Belfour, Wirtz decided not to pay up to keep the core of a club together that made it to the 1992 Stanley Cup Finals.  This sent the franchise into a funk where it had only one playoff appearance between 1998 and 2008 in a sport where the majority of teams make it to the postseason.  Only two years ago, the Blackhawks ranked next-to-last in the NHL in attendance and played to around 50% capacity at the United Center.

Then, Bill Wirtz passed away in fall 2007, which meant that control of the team was left to his son Rocky.  I will never wish physical ill will upon anyone, yet Wirtz’s death and Rocky’s takeover has saved a franchise that I didn’t really believe could be saved.  Rocky immediately got deals into place to not only lift the television blackouts on home games, but even get a package onto over-the-air WGN.  The younger Wirtz hired Cubs marketing guru John McDonough (widely credited as the person that turned Wrigley Field into a recession-and-bad-team-proof destination – it’s easy to forget that up until the mid-1980s, Wrigley was more than half empty every game) to become team president and the franchise that was in the witness protection program all of the sudden became the most aggressive team in terms of marketing in Chicago sports.  McDonough used those Cubs connections to nab this past year’s NHL Winter Classic for Wrigley Field, which was a massive success for both ticketing and casual fan exposure purposes.  The team drafted two budding young superstars in Patrick Kane and Jonathan Toews while shelling out money for top tier veterans such as Martin Havlat.  Those horrendous attendance figures from two years ago have been turned around in meteoric fashion, where the Blackhawks vaulted up to first place in all of the NHL for average home attendance this season (and that doesn’t include the game at Wrigley Field) with every date being a sellout.  They’ve induced people like me to watch more NHL games, write more blog posts about hockey, and scroll through the DirecTV guide to figure out where the hell Versus is located over the past three weeks than the past three years combined.  After years of Hawks fans looking for any reason to keep interest in the team, the Original Six franchise is providing so many reasons to watch that the bandwagon is in full effect.  (By the way, a follow-up on my recent bandwagon post is forthcoming.)

All of this has culminated in a scenario so perfect that it is as if it were written by a suddenly clairvoyant Gary Bettman.  (Note that this is about as incongruent of a notion as a suddenly clairvoyant Bud Selig.)  The Blackhawks have made it to the Western Conference Finals after taking down the Vancouver Canucks and will battle for the right to play in the Stanley Cup Finals.  They’re in a great position for their potential opponent, where they’ll get either home ice against the Anaheim Ducks (the better situation purely from the perspective of giving the Hawks the best chance to advance) or a match-up versus the hated Detroit Red Wings (the better situation from the perspective of both long-time hockey fans that appreciate the rivalry and drawing in new fans with two marquee franchises).  (Personally, it’s hard not to get giddy at the thought of a Hawks-Wings series even though that’s a much tougher series.  When I ranked the various Chicago-Detroit rivalries a few years ago, I noted that the hockey rivalry used to be as intense on the city’s sports scene as Bears-Packers but the play of the Blackhawks had depressed it to the point where no one seemed to care about it anymore.  This has obviously turned around 180 degrees since that time, where our favorite phrase has some teeth to it again.  Frankly, in terms of historic rivalries, the Hawks playing the Red Wings for the conference championship would only be eclipsed by the following hypothetical postseason scenarios (in reverse order of insanity): (3) Cubs vs. Cardinals in the NLCS, (2) Bears vs. Packers in the NFC Championship Game, and of course, (1) White Sox vs. Cubs in the World Series that would be promptly be followed by Armageddon.)  With the Bulls’ playoff run over and the Cubs and White Sox playing a lot of mediocre baseball, the Hawks look to finally be at the forefront of the Chicago sports stage for the first time since the 1960s (even when they last made the Stanley Cup Finals in 1992, it coincided with the Bulls going for their second NBA championship).  Combined with the recent success of the Boston Bruins, which with the Blackhawks made up the two teams that I identified three years ago that needed new ownership in my “Modest Proposal to Save the NHL” (while it hasn’t happened for the Bs, the team actually winning games again is the next best thing) and a showdown between the two best players in hockey, Sidney Crosby and Alex Ovechkin, the NHL actually looks like it has some life again.  That doesn’t mean that it can continue to ignore my suggestions in my “Modest Proposal” post (if I were commissioner, the Campbell and Wales Conferences would be back effective immediately), but there at least looks like there are some building blocks in place.

Regardless of the rest of the NHL, Chicago finally has the hockey team that it has deserved for being such a passionate Original Six city.  For years upon years, the Blackhawks were the one sports team in town that couldn’t do a single thing right for the fans, but under the Rocky/McDonough leadership, they are now the team that can do no wrong.

(Image from Chicago Tribune)

There’s No Season Like the Offseason

The classic Bulls-Celtics series, arguably the greatest first round series in the history of the NBA and up there with any series in any round in terms of pure entertainment value, ended on Saturday in a somewhat anticlimactic fashion.  By normal NBA standards, it was a better than average basketball game, but with a playoff record 4 overtime games (covering 7 overtime periods) and another game that ended on a last-second Ray Allen shot in regulation (I recall thinking in Game 1 that Jesus Shuttleworth didn’t look too intimidating, and he of course then went on to hit roughly 978 fadeaway three point shots in a row while being double-teamed for the rest of the series), it was almost impossible to expect anything more even though this series had exceeded expectations up until the end.

When one of your teams gets eliminated from the postseason, there’s a sudden shutdown that’s quite different than, say, the end of a regular season where that same team doesn’t make the playoffs at all.  If your team had a bad regular season, you almost welcome the offseason and have plenty of time to plan for it.  In contrast, a team in the playoffs (especially in basketball and baseball where the sheer length of each playoff series increases the time commitment) dominates your life for days on end – you seem to plan all of your evenings around these games, so when it’s over, there’s a sense of emptiness after being constantly in an amped up mode.  Maybe I’m a glutton for punishment, yet I would have been perfectly happy to have had the Bulls roughed up by the Magic on Monday (if Boston had a 28-point deficit at home in the first half, the Bulls probably would have had a 40-point deficit on the road).  At least the Bulls season ended on a relative uptick, which has already spurred me to spend hours scouring websites on what the team plans to do with Ben Gordon, NBA trade rumors (I’m hitting up the trade machine with any and all combinations for the Bulls to nab Chris Bosh), and potential draft picks (as much as I watch college basketball, I’m at a loss right now because there probably won’t be anyone of use at the Bulls’ 16th spot in an already weak draft).   If anything else, I want to spend as much time avoiding having to watch Octavio Dotel give up leads in the 7th inning at all costs.

(Image from Slam Online)

A Bulls Market Once Again

With all of the people that have been jumping on the Blackhawks bandwagon (which halfway includes yours truly), it’s been easy to forget how many people still love the Bulls in Chicago.  In my opinion, when all things are equal (understanding that a less popular team that’s doing extraordinarily well in a particular year is going to receive more buzz than a more popular team that’s performing poorly at the same time), the Bulls are third in the overall Chicago sports pecking order behind the Bears and Cubs, but that’s been tough to observe these past few months with the team needing a surge after the All-Star break to secure a .500 regular season record and the concurrent Hawks renaissance and high expections for the Cubs, White Sox, and Bears.  However, the Bulls’ literally heart-stopping playoff series with the Celtics is likely going to return the pecking order back into normalcy as the general public starts to truly understand how special of an athlete Derrick Rose already is at 20-years old and that we’re witnessing a young team on the ascent.  Certainly, there are a number of issues with this club (as I’ll get to in a moment), but I’m really enjoying how the town is buzzing about the Bulls again (speaking as someone that followed this franchise intensely through a whole lot of dark days over the past decade and is anything but a bandwagon Bulls fan).  When I went to the Bulls-Lakers game at the United Center last month, it was apparent that the sold-out crowd (whether they were cheering for Chicago or L.A.) was mostly there for the chance to see Kobe Bryant and Company.  Now, though, the Bulls (and specifically the magnificence of D-Rose) are becoming an attraction unto themselves, which means that tickets at the United Center are going to become a whole lot harder to come by.  Here are my thoughts on the series that’s tied up at 2 games apiece so far:

• I’m wondering where that significant contingent of people that thought that the Bulls should have taken Michael Beasley over Derrick Rose have gone.  That argument is looking as inane as the 1998 NFL Draft debate where Ryan Leaf supposedly had more upside than Peyton Manning.  (Of course, every upside has a commensurate downside.)  There’s been plenty of print about Rose’s performance so far, but it’s all deserved – here’s a rookie point guard that was attending his high school prom two years ago at this time completing already breaking veteran players down, in a playoff series against the defending NBA champs, no less, in a manner that legitimately has made impartial observers openly state that there’s no ceiling on what this kid can achieve.  This was why I was so excited when the lottery balls bounced the way of the Bulls a year ago – while there’s no 100% sure thing in sports, Derrick Rose was about as close to that as anyone could reasonably get.
• The focus on Rose and also shone the spotlight on his counterpart on the Celtics, Rajon Rondo.  While watching the Celtics’ run to the title last season, I saw Rondo as a solid complementary piece to a championship team – someone along the lines of a more athletic version of Kirk Hinrich.  However, I’ve been completely blown away by Rondo’s performance during this series with the Bulls, where he’s been the best and most consistent player on either team over the first four games.  The jump in his game from last season to this year makes me believe that Rondo has gone from a supporting cast member to a cornerstone player that the Celtics can build around once the Boston Three Party has moved on.  Frankly, even as a Bulls fan, I’m miffed that the media swarm around Rondo has been relatively muted compared to his stellar performance – the storylines around Rose, the ability of both Ben Gordon and Ray Allen to swish 30-foot jumpshots while double-teamed by 7-foot defenders, and Paul Pierce’s overall game seem to have taken away a lot of print from the former Kentucky point guard.  This is a shame since Rondo’s play is the most surprising story in the first round of the playoffs.
• I still have no confidence that the Bulls can make a key defensive stop when necessary.  Both of the Bulls’ wins would never have even gone to overtime if the team could have avoided a stupid foul and/or buckled down in man-to-man defense in the respective last possessions in regulation.  The defense at the end of game 3 was passable in the sense that Ray Allen made a ridiculous fadeaway shot over Joakim Noah that no one could have defended, but that also ignores the fact that Allen was the one guy that the Bulls absolutely couldn’t let get the ball in the first place.  This series is a Paul Pierce free throw and game 1 and a made open Celtics jumpshot in game 4 from being a Boston sweep as opposed to an even series.  Ultimately, the subpar defense in pressure situations is going to be the downfall for the Bulls whether it’s in this round against the Celtics or another team if they somehow move on.
• It’s hard to believe, but Joakim Noah is actually growing on me.  I was a harsh critic of the Bulls drafting him two years ago, but his overall play in this series along with his performance over the second half of the season has at least given me some indication of his value.  If Tyrus Thomas can keep up his all-around production (which I have my doubts on – we’ve seen a whole lot of flourishes from him over the years and he always seems to recede shortly afterwards), then Noah makes a whole lot of sense on the floor as a disruptive defensive player.  For all of those people out there that are just starting to get back into following the Bulls and have a completely negative impression of Noah, whether it’s because of his days at Florida, ridiculous hair, or general d-baggery, I completely understand where you’re coming from.  However, if you can just focus on his basketball play, you’ll find that he actually has been a very good contributor and the Bulls are certainly a lot worse off defensively when he’s not on the floor.
• It took up until game 4, but it appears that Vinny Del Negro has finally figured out that a timeout in the last seconds of the game might be a little bit useful.  I’ll repeat my mea culpa on my premature dissing of Rick Carlisle last summer (although I’ll note that I wrote that post before the Bulls hit the lottery jackpot) – it’s not that he’s a particularly great coach, but at least he’s not affirmatively making his team worse by his presence.  As everyone is witnessing now, this Bulls team is pretty talented and deep.  There’s no doubt in my mind that the Bulls would have won 9 or 10 more games in the regular season along with game 2 of this series with a halfway competent coach.
• What’s the test of whether you’re a true Bulls fan that stuck through the down years?  If you saw the brief spat between Brad Miller and Glen “Big Baby” Davis in game 4 and immediately thought back to this legendary fight between Miller (during his first stint in Chicago) and Shaq.  Please note the irony of Ron Artest actually acting as the peacemaker in this brawl (plus Shaq gets tackled by Charles Oakley – honestly, there’s nothing that I don’t love about this video).
• I wonder if I’m alone in this reaction, but I went from laughing out loud in watching this Burger King commercial featuring Sir Mix-a-Lot to being quite disturbed upon finding out at the end that it’s actually to sell kids’ meals (and I usually find a direct correlation between offensiveness and comedy).
• Speaking of old school rap in commercials, I was delighted to see the marketing recognition of the genius that is Biz Markie.
• The one thing that has surprised me above all else is that despite the defensive and coaching flaws of the Bulls so far in the series, this team has still been able to win games.  Prior to the start of the series, I was pretty convinced that the Bulls would need to play completely perfect games in order to take any games from the Celtics.  Part of me is disappointed in knowing that the Bulls ought to be seeded a whole lot higher (maybe even fourth so that they would have had home court advantage) if they had played up to their talent level all season, but overall I’m ecstatic that they’ve showed up at the right time and making the most of their opportunities against a depleted Boston team.

Boxing analogies applied to other sports are all too commonplace, but in the case of this series, it’s entirely appropriate.  Outside of the horrific game 3, these games between the Bulls and Celtics have been about withstanding multiple punches and who can throw the last knockout blow in the end.  As emotionally draining as these games have been, it’s the first time in a whole long time (maybe since 1998) where it’s a whole lot of fun to be a Bulls fan!

(Image from Chicago Tribune)